FOR THE GOOD OF BRANDS AND AUDIENCES ALIKE
We help brands take a strategic and structured approach to their storytelling. We work with them to build what we call a storytelling platform – a hierarchy of messaging that unites all departments and bridges real-life and digital.
Today’s brands are trying to direct a complex cast of thousands and it’s easy to become overwhelmed by multiple internal stakeholders and a zillion partners and suppliers, each with their own agenda. The “more the merrier” approach can be fun, but it can also make it hard to be consistent. The fragmentation that comes with multiple stakeholders and agencies can be confusing, wasteful and damaging to your overall brand story.
This is where our storytelling platform comes in: by gathering audience insights, analysing your brand, prioritising your messaging and shifting the focus to the audience, we help you build a tool that synchronizes the efforts of all stakeholders - for the good of brands and audiences alike.