Saving brands from themselves

 
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At House of Harvey we help you structure and tell your brand story so that you can stay relevant and have impact - for the good of your audiences and your bottom line.

From storytelling platforms and content strategies to conceptual development and campaigns, we're here to cut through the crap and collaborate - for the love of stories!

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Audiences are more empowered and demanding than ever before. They are aware, agile and in control of their own journey. Gone are the days of two-dimensional personas based on demographics - to truly serve an audience and build a brand we need to get personal - how do they feel, what do they think, and where do they go?

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You need to know your brand inside out before you can tell powerful stories that make a difference to your bottom line. What do you stand for, how do you make a difference, what voice do you use? Knowing your brand means breaking down barriers between departments and ensuring your brand transcends your product or service.

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Your brand story is your brand equity - you can't afford not to invest in it. In this ever-changing landscape, brands risk becoming fragmented - with a multitude of messages, stories and experiences competing with each other across both the digital and physical worlds. A strong and relevant storytelling platform is the first step towards impactful storytelling. 

 

“BRANDS NO LONGER HOLD THE BALANCE OF POWER - AUDIENCES DO”

 

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